TWO FISH CRAB SHACK

The Objective

Coming on board as creative partners over 6 months prior to the brand’s first product launch, Calumet Creative was tasked with helping to build the brand foundation of this revolutionary “New Crab Shack” restaurant. Two Fish created the perfect opportunity to change the dining experience in a section of the city that had long since given way to eating on the go or shopping behind bulletproof glass. We brought the brand strategy to life through our work to establish Two Fish a strong brand from the ground up as they navigate a move from “restaurant” to having products on shelves.

Services : Logo design / Naming / Brand Design / Photography / video & Film Post production

The Solution

Partnering to lead the overall company branding, naming, and development of Two Fish new website, creation of film and photo brand assets, ongoing brand strategy, creative, and brand communications to help the brand build momentum and bring its “3 the Chi way” into the world. Creating a holistic brand experience that supports Two Fish in leading with positivity, kindness, and brainpower and making a difference for people of all social-economic demographics, Chicago at large.

NIKE – “Better Than Yesterday”

As we all know by now, LeBron James is back home in Cleveland, Ohio. James’ decision was a huge deal for both the NBA and the city of Cleveland.

The ad, created in partnership with Venator Group and Nike, promotes the Zoom Soldier and the LeBron 11.

A full version rolled out in FOOT LOCKER stores across Ohio

The ad shows scenes from Akron, with signs on display welcoming James home. His old high school and trains creating a connection to the blue-collar atmosphere of the Midwest celebrating his homecoming

Akron is home. This is the city that raised you. I’m so proud of you. Welcome home, son.” Gloria James

Services : Concept Development / Visual Design / Image Editing

SPARKALICIOUS HARD SELTZER

Sparkalicious Hard Seltzer

Brand identity and packaging for a unique hard seltzer.

Real fruit, real color, real personality.

Sparkalicious

Packaging that transforms tasty mealtime into epic playtime.

CLIENT

Sparkalicious is a better-for-you Seltzer company founded in 2019 and based in St. Louis. Their mission? To encourage current and future generations to live happier, healthier, fuller lives.

CHALLENGE

The healthiest options at the grocery store often look the dullest, too. Sparkalicious was built for balance—with flavors that deliver on the big, bold, devilishly delicious flavor you’d expect from a St. Louis seltzer, but with an angelic, better-for-you ingredients deck that’s all “midwest nice.”

SOLUTION

Put the paradox on the package.

Sparkalicious knows that good seltzer is about balance, and the packaging is an extension of that philosophy. Its authoritative, hand-inspired type and bold-but-simple coloring are offset by playful illustration and organic shapes. It’s a fun-filled and flavorful refreshing alternative to beer, wine, & cocktails. It’s crisp & clean like seltzer with 5% alc./vol., only 100 calories.